They come in three flavors *Baby Bling *Cha-Cha Chocolate and *Banilla Bling.
My daughter likes the Cha Cha Chocoloate.. because of the obvious reason CHOCOLATE! She says it tastes like chocolate. The Banilla Bling is good also but a tad sweeter than the chocolate. The baby bling reminds me of a bubblegum. These are all very good flavors and I like that there are very few chemicals like most conventional toothpastes. I have found that our dentist carries these now. I am very excited about that. One tube will easily last 3 months. We go every 6 months so I will be letting my daughter pick 2 tubes each vist. This is a toothpaste that doesnt concern me if she swallows it. If you look at many commercial toothpastes there is fine print that says "do not swallow".